Marketing Executive – Financial Markets

Alex Bardsley

Alex is responsible for Fathom’s marketing activities in the financial markets sector. Her role is to support the sales team with lead generation, understand customers’ needs and concerns, and amplify the Fathom message through targeted, multi-channel campaigns, content and events.     

A seasoned marketing professional, Alex studied French and Spanish with marketing before embarking on several internships, including six months in Pamplona, Spain. Before joining Fathom, she worked at an insurance broker firm where she was responsible for everything from events management to partnership marketing and graphic design. 

Alex joined Fathom in December 2023, drawn by the prospect of good conversation, an involvement with tech for good, the continuous learning opportunities, and the office dogs. 

When she’s not researching customer personas and coming up with ideas for merchandise (the Fathom chocolate bars were a hit), Alex enjoys spending time outdoors, cooking for friends, and looking after their dogs. 

 

Key topics

  • Marketing
  • Event management
  • Communications

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